For brands and marketing teams
Influencer marketing agency in Delhi NCR.
SwayHouse manages creators, which means we can put a campaign in front of them and be answerable for what comes back. You brief once. We handle the shortlist, the negotiation, the terms, the production window and the reporting. One point of contact for the whole campaign, run from Sector 18, Noida, Delhi NCR.
UDYAM-UP-28-0229065 · Sector 18, Noida, Delhi NCR · Campaigns run across India
Most creator campaigns do not fail on the creative.
They fail on the brief nobody wrote, the terms nobody agreed and the deadline nobody owned.
That is the part we take.
How campaigns run
Four stages, and you are only needed in two of them.
A campaign with SwayHouse runs on a fixed sequence. You are involved at the brief and at approval. Everything between those two points is ours to run, and ours to answer for if it slips.
Brief
You tell us the product, the audience, the market and the outcome you are measuring. If the brief is not written yet, we write it with you. We come back with a shortlist of creators from our roster whose audience actually overlaps with the one you are buying, and the reasoning behind each name rather than a folder of media kits.
Terms
Deliverables, posting window, usage rights, exclusivity and revision count are agreed in writing before anything is produced. This is the stage most direct creator outreach skips, and it is the stage that decides whether a campaign runs cleanly or turns into a month of messages.
Production
Creators shoot to the agreed brief. We review hook, pacing and audio before anything is posted, then send you the cut for approval. Revisions come back inside forty eight hours. You approve once and the content goes live inside the window that was agreed.
Report
You get the performance of every deliverable in one place: reach, engagement quality, saves and shares, plus link or UTM traffic wherever the campaign is set up to track it. Renewals and repeat collaborations are handled from the same place, with the same people.
Managed against direct
Why managed creators beat direct outreach.
Direct outreach is cheaper on paper. It stops being cheaper the moment a deliverable is late, a usage right was never agreed, or a creator posts something that does not match the brief and there is nothing in writing to point at.
One contact, not twenty inboxes
Running a campaign across ten creators directly means ten negotiations, ten sets of terms, ten invoices and ten follow-ups when a deadline slips. With a managed roster that is one brief, one set of terms and one person answerable for delivery.
Terms that exist before the content does
Usage rights, exclusivity windows and revision counts are the things brands discover they needed after the post is already live. We agree them up front, in writing, on every collaboration. Nothing is produced against a verbal understanding.
Creators who have been briefed before
Our creators work to a content plan every week and have their posted work torn down and corrected. By the time they take your brief they have already been through the discipline of shooting to a specification rather than to a mood.
The awkward conversations are ours
Chasing a late deliverable, rejecting a cut that misses the brief, renegotiating scope when the campaign changes. A brand going direct has to have those conversations with the creator it is trying to build a relationship with. We have them instead.
What a campaign costs
You pay the creator, not a retainer to us.
There is no monthly agency retainer for brands and no minimum spend required to talk to us. A campaign is quoted against creator rates for the deliverables you actually want, and those rates reach you before anything is committed.
SwayHouse is paid a commission by the creator on collaborations we source and negotiate, agreed with them in writing in advance. The brand pays the creator directly. That keeps our incentive where it belongs, on the campaign actually running and the creator actually being paid, and it means the number you are quoted is the number you pay.
Rates vary by creator, by format and by how the content will be used. A single organic reel and a campaign carrying paid usage rights and category exclusivity are not the same thing, and quoting them as though they were is how brands end up paying twice. Send the brief and you will get real numbers against it.
What is included
- Creator shortlist with the reasoning behind each name, not a media kit dump
- Brief writing, or a review of the brief you already have
- Rate and terms negotiation handled on your behalf
- Usage rights, exclusivity and revision counts agreed in writing
- Pre-post review of hook, pacing and audio on every deliverable
- Revisions returned inside forty eight hours
- Delivery tracked against the agreed posting window
- Post-campaign reporting on reach, engagement quality and tracked traffic
Paid amplification is available on request through our partnered marketing agency, Zuptek Infotech, and is quoted separately.
Roster snapshot
The creators we manage.
We take on a small number of creators deliberately, so every one of them is briefed, reviewed and represented properly. Ask for the full roster with current audience data against your category and we will send it across.
Start a campaign
Send the brief. We will come back with names.
Product, audience, market, timeline and what you are measuring is enough to start. If the roster is not the right fit for your category we will say so, rather than sell you a campaign that will not work.
Team SwayHouse