Programmes · Updated August 2026

Three ways to work with us.

Content strategy, brand deals, negotiation, contracts and invoicing, plus the software to run it. Month to month. No lock-in on any programme.

Udyam UP-28-0229065 · Sector 18, Noida, Delhi NCR · Payments via Razorpay

You are running four jobs. Making the content. Finding the brands. Negotiating the deal. Chasing the payment.

Three of them are not why you started.

SwayHouse takes those three.

The programmes

Pick the one that matches where you are.

Sway Foundation

2,999per month

Billed monthly, in advance

For creators who want a plan, feedback and the tools, and are happy to chase brands themselves.

  • Content brief twice weekly, 4 to 5 scripted ideas with hooks each, 30+ concepts a month
  • Video teardown every week on posted content, with specific fixes
  • SwayHouse App access, own login credentials, set at onboarding
  • SwayAI: analytics review, content planning, hooks, captions, bio rewrites, brand pitch drafting
  • Creator Portal, live brand-facing profile and media kit, managed by us, editable by you
  • Instagram profile optimisation at signup, monthly pass thereafter
  • Trend intelligence, twice monthly
  • Contract review, rate and terms negotiation support on deals you land yourself, at no charge
  • Monthly performance report with interpreted analytics
  • Monthly strategy call with a dedicated manager
  • One in-person session each month with the Founder at the SwayHouse Delhi NCR office, held separately from manager communication, so direction, skills and goals are understood first-hand and delivered on accordingly. Held online where the Creator is based outside Delhi NCR
  • Direct support line, WhatsApp and email
  • Website on your own domain, Rs. 699 one-time build, hosting and management included

Sway Studio

7,999per month

preferential commission rate

For creators treating this as a business, who want full representation and the lowest commission offered.

  • Everything in Sway Growth, including everything in Sway Foundation
  • Website fully included, no build fee
  • Highest outreach volume of any programme
  • Every outbound pitch reviewed by SwayHouse leadership before it is sent
  • In-person sessions with the Founder arranged around the Creator's own schedule and requirements, without a fixed monthly limit, in person or online depending on where the Creator is based
  • Preferential commission rate on all sourced collaborations
  • Preferential rate on paid advertising through our partnered marketing agency, Zuptek Infotech (zuptek.com)

Why Studio costs more and takes less

Sway Growth is where SwayHouse begins earning on your behalf. Sway Studio is where we take less of it. Studio carries the lowest commission rate we offer on every sourced collaboration, so once deal flow becomes consistent, the commission saved is intended to offset much of the difference in monthly fee.

Where the creator is outside Delhi NCR, in-person sessions are held online on the same schedule, with the same access.

No lock-in.

Cancel any time with 14 days written notice.

Miss a month, next one is free.

If we fail to deliver what is committed for your programme in a month, your following month is provided free of charge.

No deal in month one, no commission on the first.

If we do not secure you a collaboration in your first month, we take no commission on the first one we do secure.

The founder is in the room.

In-person sessions at the Noida office, every month, on every programme.

Side by side

The full comparison.

Sway Foundation

Content and strategy

Content brief twice weekly, 30+ ideas monthlyIncluded
Weekly video teardownIncluded
Trend intelligence, twice monthlyIncluded
Instagram profile optimisationIncluded
Weekly reel support before postingNot included
Written growth plan, monthlyNot included

Platform and tools

SwayHouse App accessIncluded
SwayAI accessIncluded
SwayAI persistent memoryNot included
Creator Portal and live media kitIncluded
Website on your own domainRs. 699

Representation

Dedicated manager assigned within 48 hoursNot included
Active brand outreach on your behalfNot included
Rate and terms negotiationIncluded
Contract review on your own dealsIncluded
Invoicing and payment follow-upNot included
Renewals and repeat deals managedNot included
Every outbound pitch reviewed by leadershipNot included

Support and reporting

Direct support lineIncluded
Monthly performance reportIncluded
In-person session with the Founder1 / month
Monthly strategy call with a dedicated managerIncluded
Brand pipeline trackingNot included
Priority responseNot included

Commercial

Commission on sourced collaborationsNot included
Paid advertising via Zuptek InfotechNot included
Lock-in periodNone

Sway Growth

Content and strategy

Content brief twice weekly, 30+ ideas monthlyIncluded
Weekly video teardownIncluded
Trend intelligence, twice monthlyIncluded
Instagram profile optimisationIncluded
Weekly reel support before postingIncluded
Written growth plan, monthlyIncluded

Platform and tools

SwayHouse App accessIncluded
SwayAI accessIncluded
SwayAI persistent memoryIncluded
Creator Portal and live media kitIncluded
Website on your own domainRs. 699

Representation

Dedicated manager assigned within 48 hoursIncluded
Active brand outreach on your behalfIncluded
Rate and terms negotiationIncluded
Contract review on your own dealsIncluded
Invoicing and payment follow-upIncluded
Renewals and repeat deals managedIncluded
Every outbound pitch reviewed by leadershipNot included

Support and reporting

Direct support lineIncluded
Monthly performance reportIncluded
In-person session with the Founder2 to 3 / month
Monthly strategy call with a dedicated managerIncluded
Brand pipeline trackingIncluded
Priority responseIncluded

Commercial

Commission on sourced collaborationsAgreed
Paid advertising via Zuptek InfotechOn request
Lock-in periodNone

Sway Studio

Content and strategy

Content brief twice weekly, 30+ ideas monthlyIncluded
Weekly video teardownIncluded
Trend intelligence, twice monthlyIncluded
Instagram profile optimisationIncluded
Weekly reel support before postingIncluded
Written growth plan, monthlyIncluded

Platform and tools

SwayHouse App accessIncluded
SwayAI accessIncluded
SwayAI persistent memoryIncluded
Creator Portal and live media kitIncluded
Website on your own domainIncluded

Representation

Dedicated manager assigned within 48 hoursIncluded
Active brand outreach on your behalfIncluded
Rate and terms negotiationIncluded
Contract review on your own dealsIncluded
Invoicing and payment follow-upIncluded
Renewals and repeat deals managedIncluded
Every outbound pitch reviewed by leadershipIncluded

Support and reporting

Direct support lineIncluded
Monthly performance reportIncluded
In-person session with the FounderAs required
Monthly strategy call with a dedicated managerIncluded
Brand pipeline trackingIncluded
Priority responseIncluded

Commercial

Commission on sourced collaborationsPreferential
Paid advertising via Zuptek InfotechPreferential
Lock-in periodNone

Commercial terms

How commission works.

Commission applies only to collaborations that SwayHouse introduces, sources or actively negotiates on your behalf. Anything you secure entirely independently is yours in full, and we take nothing from it.

Commission is not a flat percentage. A small barter collaboration and a large paid campaign are not the same thing, and pretending otherwise is how creators get taken advantage of. We agree the rate with you in writing before you accept any collaboration, taking into account the size, nature and effort involved in that specific deal.

No commission is payable on anything that was not agreed in writing beforehand.

The brand pays you directly. You send us the agreed commission within seven days of the money clearing.

Limited roster

Apply for Sway Growth.

For creators who are ready to treat brand work seriously, Sway Growth gives you the full operating system: a dedicated manager, active brand outreach, negotiation, invoicing, the AI workspace, and founder sessions.

Billing is month to month, with no lock-in. You get the representation layer without handing over control of your audience, content, or independent inbound deals.

Instant GST tax invoicing & billing receipts are issued automatically upon enrolling.

Commission terms are agreed in writing from day one only on collaborations we introduce, source, or actively negotiate on your behalf.

Get Sway Growth - Pay securely

Getting started

How it works.

  1. 01

    Message us.

    WhatsApp 9821819622 or DM @swayhousehq. Tell us your handle and what you are building.

  2. 02

    Fifteen minute call.

    No pitch deck. We work out whether this actually makes sense for you.

  3. 03

    Pick a programme and sign.

    Digital signature. Payment through Razorpay, receipt is instant.

  4. 04

    We start.

    Manager assigned within 48 hours on Growth and Studio. First brief inside the week.

Questions

The things creators ask.

No. Every programme is month to month. Cancel with 14 days written notice, and services run to the end of the cycle you have already paid for.

Your next month is free. It is written into the agreement, not a goodwill gesture.

Yes. Upgrade any time and you pay only the difference for the rest of that cycle. Downgrade takes effect from the next cycle.

Yes, from sixteen. A parent or legal guardian signs alongside you and provides identity documents in their own name.

No. You own your content, accounts, name and likeness, permanently. Everything we write for you belongs to you.

No banking or financial KYC at any stage. For verification we need a PAN card and an Aadhaar copy, masked is fine.

Razorpay, supporting UPI, cards, net banking and wallets. If you prefer direct UPI, request a QR code from our official WhatsApp number 9821819622. We will never ask for payment through any other number or account.

In-person sessions happen online on the same schedule, with the same access.

Talk to us.

We reply within 24 hours. Usually much faster on WhatsApp.

Creators
plans@swayhouse.in
Brands
collab@swayhouse.in
Instagram
@swayhousehq
Office
Sector 18, Noida, Delhi NCR

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