SwayHouseSwayAI
SwayHouse

SwayHouse for creators

You create.
We handle the business.

Creator management in India, with direction, commercial support and coordination around your work. Month to month programmes, with no lock-in.

Explore programmes Apply as a creator
Support around your contentIllustrated creator support: opportunities, terms and coordination organise around an abstract content frame. Support depends on the chosen programme.OpportunitiesTermsCoordination

Creator overview · 32s

Compare the programmes
Read the film transcript

Narration

You create. We handle the business.

First, know your angle.

Your niche, your audience, your content.

Then, find the fit.

Brand opportunities that are relevant to you.

Know the terms before you say yes.

Deliverables, usage, exclusivity.

We keep the details moving.

Calendars, invoices, follow-ups.

And you?

You keep creating.

Choose your level of support. It depends on your programme.

Tell us what you're building.

Explore creator management.

Visual description

00:00-00:04 FOR CREATORS You create. We handle the business. A simple content frame: abstract shapes standing in for a creator's clip.

00:04-00:08 Know your angle. Three cards line up beside the content frame: Niche, Audience, Content.

00:08-00:12 Find the fit. Relevant brand opportunities A creator card (tags: Tech, Fitness, Lifestyle) and a brand brief card (looking for: Short video, Fitness, Lifestyle). The matching tags, Fitness and Lifestyle, connect.

00:12-00:17 Know the terms. Commercial terms card with three rows: Deliverables, Usage, Exclusivity. Each row is reviewed in turn and checked.

00:17-00:21 Keep the details moving. Three admin cards in a queue: Calendar, Invoices, Follow-up, each checked off.

00:21-00:25 You keep creating. The content frame returns to the centre; the admin cards fade into the background.

00:25-00:28 Choose your level of support. Support depends on your programme. Three unnamed support cards showing different levels.

00:28-00:32 Tell us what you are building. EXPLORE CREATOR MANAGEMENT swayhousereviews.in

Category names, tags and cards are illustrations. They are not real creators, brands, programmes or results.

Creator overview in the portfolio

The programmes

Choose the support that fits.

Support depends on your programme. Compare the full inclusions and terms before you apply.

Most creators start here

Sway Growth

₹7,999 per month

plus agreed commission on sourced collaborations

For creators ready to earn, who want SwayHouse pitching, negotiating and chasing payment for them.

Full programme breakdown

Sway Studio

₹11,999 per month

preferential commission rate

For creators treating this as a business, who want full representation and the lowest commission offered.

Full programme breakdown
Compare programmes Apply online

The work around your work

A manager for the moving parts.

Content & positioning

Content direction, briefs and feedback to help shape a recognisable niche and a consistent body of work.

Brand opportunities

Relevant brand outreach and a written plan for the opportunities we pursue with you.

Commercial terms

Rates, deliverables, usage rights and exclusivity checked before you agree.

Business coordination

Invoices, payment follow-up and a visible collaboration pipeline in your portal.

Before you apply

Bring your work.
Tell us your direction.

  • Your public handle and platform.
  • The niche you’re building and a few recent posts.
  • Your goals and the kind of support you need.
What should I expect?

The work begins with positioning, profile and content groundwork. We agree the programme responsibilities; follower growth or a fixed number of brand deals is not guaranteed.

How does commission work?

Commission applies to collaborations SwayHouse introduces, sources or actively negotiates. The rate is agreed in writing before you accept a collaboration.

Who owns my accounts and content?

Your content, accounts, name and likeness remain yours. Programmes are month to month with no lock-in.

Free creator niche audit

Find a clearer starting point.

Not sure whether you’re ready for management? Request a free niche audit of your channels. Share your handle, recent content and the direction you want to build.

Request your free niche audit

Tell us what you’re building.

Apply with your name, channel, content category and goals. Choose a programme in the application form, or ask us about the support you need. We usually respond within one working day.

Open creator application Creator enquiryhello@swayhouse.in