Campaign design
Clarify the objective, audience, message, channels and what a useful result would look like.
For brands · Campaign strategy and execution
Influencer marketing for brands in India.
SwayHouse helps brand teams turn a campaign idea into a creator partnership with a clear purpose, a workable brief and accountable coordination.
Who this helps
For brand managers, founders and agency teams that need a creator campaign planned and run, rather than a list of profiles without an execution plan.
The decision to make
A creator campaign can lose its purpose between the initial request, creator selection and final approval. The remedy is to agree on the audience, deliverables, responsibilities and evidence before production.
What the work includes
Creator strategy
Define selection criteria and a creator mix suited to the format and audience.
Execution plan
Set a workable sequence for contracting, production, review, publication and reporting.
Useful starting inputs
Bring the product context, target audience, timing, brand constraints and any approval or usage requirements already known. An incomplete brief is fine if the open questions are explicit.
Agree the scope
The agreed scope determines whether SwayHouse handles strategy alone, creator sourcing, campaign execution or a combination. Rights, deliverables and commercial terms are confirmed for the specific brief.
Evidence & next steps