SwayHouse / Resources

The field guide to creator campaigns.

For brand teams in India

Find the answer you need on budgets, creator fit, contracts, disclosures or campaign planning.

Start here / Campaign playbook

Run a micro creator campaign, start to finish.

A practical route through objectives, creator selection, briefs, timelines, approvals, and measurement.

The reading room

Short paths into the decisions that shape a stronger campaign.

A useful way to think about fees, production, usage rights, and the costs that get missed.

Look beyond follower counts. Build a shortlist around audience, voice, fit, and trust.

Choose the right mix for your objective, budget, audience, and creative needs.

Deliverables, approvals, licensing, timelines, payment, and the details worth agreeing on early.

A practical starting point for making sponsored content clear and responsible.

A better place to begin

You do not need every answer yet. These questions make the first conversation more useful.

01Who are we talking to?

The people, communities, and locations the campaign should reach.

02What should change?

Awareness, consideration, conversation, visits, or a specific action.

03What should creators make?

Formats, channels, creative boundaries, and room for their own voice.

04What happens after posting?

Reporting, content rights, amplification, and what success looks like.

Campaign enquiries

Share what you know so far. We can help shape the scope and next steps.