Influencer marketing answers for brands in India
These guides answer the commercial and compliance questions a brand should settle before contacting creators. They cover planning ranges, campaign operations, contracts, ASCI obligations and the trade-offs between direct outreach, platforms and managed agencies.
What does an influencer marketing campaign cost in India in 2026
Indicative market ranges for influencer campaigns in India by creator tier, plus the line items brands forget: usage rights, whitelisting, exclusivity and revisions.
ReadHow do you run a micro influencer campaign in India
The process, timeline and deliverable structure for a micro influencer campaign in India, plus the failure modes that kill campaigns before they post.
ReadMicro or macro influencers, which works better for D2C brands in India
Why median performance beats follower count when choosing between micro and macro influencers in India, and when each tier is genuinely the right buy for a D2C brand.
ReadWhat should a brand get in writing before a creator campaign
The clauses a brand should have in writing before a creator campaign: usage rights, exclusivity, whitelisting, approval rounds, payment terms and disclosure obligations.
ReadWhat are a brand's obligations under the ASCI influencer guidelines
Brand-side compliance obligations under the ASCI influencer advertising guidelines in India: disclosure, claim substantiation, and what non-compliance actually costs.
ReadHow do brands find creators for a campaign in India
Direct outreach, discovery platforms and managed agencies compared for finding creators in India, including an honest account of when an agency is the wrong choice.
ReadSwayHouse has closed no brand campaigns yet. These pages contain no case studies, performance claims, customer logos or endorsements. Where a planning range appears, it is labelled as a public market range rather than a SwayHouse quote.
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