Selection criteria
Translate the brief into audience, category, language, format and brand-fit requirements.
For brands · Creator selection
Creator discovery and sourcing in India.
A shortlist should explain why each creator fits the work. SwayHouse evaluates the audience, the creator’s recent content and the practical requirements of the brief.
Who this helps
For teams that already have a campaign objective but need help identifying and evaluating creators before outreach or contracting.
The decision to make
Follower totals alone do not explain whether a creator reaches the intended audience, can make the needed format or is credible in the category.
What the work includes
Evidence review
Review recent content, available audience and performance information, disclosure habits and practical availability.
Shortlist rationale
Present candidates with the reason for inclusion, open questions and next verification steps.
Useful starting inputs
Share the audience, category, platform, format, geography, timing and any conflicts or exclusions that matter.
Agree the scope
A shortlist is a proposal, not proof of availability or signed representation. Creator outreach, negotiation and campaign management are included only when agreed.
Evidence & next steps