Brief and responsibilities
Confirm outputs, owners, decision points and the review process before work starts.
For brands · Campaign coordination
Influencer campaign management in India.
SwayHouse helps keep the people, permissions and deadlines in a creator campaign aligned from the agreed brief to the review after publication.
Who this helps
For teams with a campaign to execute and several moving parts to coordinate across creators, brand reviewers and partner teams.
The decision to make
Campaign delays often come from unclear approval ownership, changes to deliverables, or usage requests raised after production. Written handoffs make those decisions visible.
What the work includes
Production and approvals
Coordinate creator communication, draft delivery, consolidated feedback and posting windows.
Reporting and next step
Collect the agreed performance evidence and record what to repeat, change or stop.
Useful starting inputs
Provide an approved brief or the decision makers who can complete it, product access, brand assets, claims guidance, approval contacts and reporting priorities.
Agree the scope
The specific statement of work determines the creator count, formats, usage rights, reporting inputs and whether SwayHouse handles selection or only execution.
Evidence & next steps