SwayHouse is a healthcare influencer marketing agency based in Sector 18, Noida, Delhi NCR, working with health tech, medical device, diagnostics and wellness briefs across India. Selection is handled privately and assessed against category relevance, technical competence, audience fit and compliance. We exclude pharmaceutical outreach involving registered medical practitioners where professional conduct rules prohibit endorsement.
Who this is for
Healthcare is the category where the wrong creator is not just ineffective, it is a liability. A claim that would pass unnoticed in skincare becomes a regulatory problem when a doctor says it. This page is for the brand teams that already know that.
You have a product that needs explaining to clinicians or to informed patients, and a generic lifestyle creator cannot carry the explanation. You need someone who can read a spec sheet and a study, and who will tell you when the claim on your deck is not supported by the paper behind it.
Your category lives or dies on trust. Screening, lab panels and at-home tests are bought on the strength of who recommended them, which makes creator selection the whole campaign rather than a line item in it.
You want the credibility that comes from a clinician audience without writing a claim that will not survive scrutiny. That means agreeing what can and cannot be said before the shoot, not after the comments start.
You are reaching students and junior doctors, an audience that recognises padding immediately. The creator needs to have actually sat the exams and worked the wards.
Private selection
SwayHouse keeps its representation list and individual profiles private. For a qualified healthcare brief, we share only the category-fit reasoning, audience evidence and compliance checks needed for the brand to make a decision, after consent has been confirmed.
Reviewed before any introduction
A healthcare shortlist starts with whether the proposed person can understand the product, challenge unsupported language and communicate the subject without flattening the technical detail. Credentials are reviewed against the exact brief rather than used as a generic badge.
Evidence matched to the buyer
We look at who the content reaches, how technical subjects are handled and whether the planned format is natural for the account. A familiar face with the wrong audience is not a defensible healthcare media choice.
Identity shared privately
Names, handles, private performance data and individual biographies are not published. They are shared directly with qualified brand teams only after the brief is reviewed and the person has consented to the introduction.
How a campaign runs
You send the product, the audience, the market and what you are measuring. For healthcare we also ask for the regulatory position of the product and any claim substantiation you already hold, because that determines what can be said before it determines who says it.
We come back with the category-fit reasoning rather than a public media kit. In healthcare that reasoning covers credentials, audience composition and compliance, including an honest answer about whether SwayHouse is right for your category at all.
Deliverables, posting window, usage rights, exclusivity, revision count, disclosure obligations and the editorial independence clause are agreed in writing. Nothing is produced against a verbal understanding.
The script is checked against what your substantiation actually supports. This step is specific to healthcare and it is where most problems get caught, at the cost of a day rather than a takedown.
The creator shoots to the agreed brief. We review hook, pacing, audio and the placement of the disclosure before anything reaches you.
You get the cut for approval. Revisions return inside the contracted revision window, capped at the number agreed in writing. The content goes live inside the agreed posting window.
Reach, engagement quality, saves and shares for every deliverable, plus link or UTM traffic wherever the campaign is set up to track it, in one place.
Who does what
Compliance
SwayHouse takes no pharmaceutical brand outreach involving registered medical practitioners where National Medical Commission professional conduct rules prohibit endorsement. It is a hard constraint, not a negotiating position, and we state it before outreach begins.
If your product is a pharmaceutical preparation, SwayHouse will not conduct outreach involving registered medical practitioners where professional conduct rules prohibit endorsement. Health technology, devices, diagnostics, wellness and education briefs can be considered subject to fit, substantiation and the applicable professional conduct requirements.
Every healthcare collaboration is written so the creator retains final say over clinical framing. A brand can reject content that misrepresents the product. A brand cannot require a clinical claim the creator does not consider supportable. That clause is in the agreement, not a matter of goodwill on the day.
Any content involving identifiable patients, clinical settings or institutional facilities requires documented patient consent and clearance from the institution before a camera is switched on. We will not shoot around this, and a timeline that assumes otherwise is a timeline that will slip.
Every paid deliverable carries a disclosure label conforming to the ASCI influencer advertising guidelines, placed so it is visible without the viewer having to expand a caption. Disclosure is written into the deliverable specification, so it is not something anyone has to remember on the day of posting.
FAQ
No. SwayHouse takes no pharmaceutical brand outreach involving registered medical practitioners where National Medical Commission professional conduct rules prohibit endorsement. Health technology, medical devices, diagnostics, preventive health, wellness and medical education can be considered subject to fit and compliance review.
No. Names, handles, private performance data and individual biographies are kept confidential. Relevant category fit is shared privately with qualified brand teams after the brief is reviewed, availability is checked and consent for the introduction is confirmed.
Yes. Script approval is a standard stage and for healthcare we build in a claim review before it, where the script is checked against the substantiation you have provided. What you cannot do is require a clinical claim the creator does not consider supportable, because editorial independence over clinical framing is written into every healthcare agreement.
Paid promotional content must carry a clear disclosure label under the ASCI influencer advertising guidelines, prominent enough that a viewer sees it without expanding a caption. We write the disclosure into the deliverable specification so it is contractual rather than something anyone has to remember. Health related claims additionally have to be substantiable by the advertiser.
Only with documented patient consent and clearance from the institution, obtained before filming. We will not work around either. Plan for that clearance in the timeline rather than assuming it can be obtained in parallel with production.
It depends on the creator, the deliverable format and how the content will be used. Organic reach on a single reel and a campaign carrying paid usage rights plus category exclusivity are different products at different prices. SwayHouse prepares a written scope and quote after reviewing the brief, with every permission and deliverable itemised.
Sector 18, Noida, Uttar Pradesh, in Delhi NCR. We run campaigns across India.
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