Healthcare influencer marketing agency in India

SwayHouse is a healthcare influencer marketing agency based in Sector 18, Noida, Delhi NCR, working with health tech, medical device, diagnostics and wellness briefs across India. Our healthcare roster is led by a practising pulmonologist with an MD from AIIMS Rishikesh, bringing relevant clinical credentials to medical education and healthcare AI content. We do not take pharmaceutical brand outreach for him under our NMC professional conduct compliance position.

Health technology and clinical software
Medical devices and diagnostics
Preventive health, screening and lab services
Wellness, nutrition and recovery products
Medical education and exam preparation

WhatsApp +91 98218 19622 collab@swayhouse.in

Who this is for

The brand teams this page is written for.

Healthcare is the category where the wrong creator is not just ineffective, it is a liability. A claim that would pass unnoticed in skincare becomes a regulatory problem when a doctor says it. This page is for the brand teams that already know that.

Health tech and medical device marketers

You have a product that needs explaining to clinicians or to informed patients, and a generic lifestyle creator cannot carry the explanation. You need someone who can read a spec sheet and a study, and who will tell you when the claim on your deck is not supported by the paper behind it.

Diagnostics and preventive health brands

Your category lives or dies on trust. Screening, lab panels and at-home tests are bought on the strength of who recommended them, which makes creator selection the whole campaign rather than a line item in it.

Wellness and nutrition founders

You want the credibility that comes from a clinician audience without writing a claim that will not survive scrutiny. That means agreeing what can and cannot be said before the shoot, not after the comments start.

Medical education platforms

You are reaching students and junior doctors, an audience that recognises padding immediately. The creator needs to have actually sat the exams and worked the wards.

The roster

Who SwayHouse represents in healthcare.

SwayHouse manages a small roster deliberately. In healthcare that is one creator, and the depth of the credential is the point. We would rather present one name that survives your compliance review than six that do not.

Dr. Abhishek J Benur

@abhishekjbenur

Practising pulmonologist, MD from AIIMS Rishikesh

Practising pulmonologist
MD from AIIMS Rishikesh
Founder of Parabox AI Solutions

Dr. Benur is a practising pulmonologist who holds an MD from AIIMS Rishikesh and founded Parabox AI Solutions. His content sits at the intersection of clinical medicine, healthcare AI and medical education, which is an unusual combination to find in one account. For a brand, the practical consequence is that a technical brief does not need translating down before it reaches the creator, and a weak claim gets flagged before it reaches an audience.

SwayHouse is a new agency and has closed no brand campaigns to date. There are no case studies on this page because there are none to report. What we can show you is the roster, the process and the terms we work to.

How a campaign runs

Brief to reporting, in order.

Briefing

You send the product, the audience, the market and what you are measuring. For healthcare we also ask for the regulatory position of the product and any claim substantiation you already hold, because that determines what can be said before it determines who says it.

Creator selection

We come back with the reasoning for the name rather than a media kit. In healthcare that reasoning is about credential fit and audience composition, and it includes an honest answer about whether this roster is right for your category at all.

Contracting

Deliverables, posting window, usage rights, exclusivity, revision count, disclosure obligations and the editorial independence clause are agreed in writing. Nothing is produced against a verbal understanding.

Claim review

The script is checked against what your substantiation actually supports. This step is specific to healthcare and it is where most problems get caught, at the cost of a day rather than a takedown.

Production

The creator shoots to the agreed brief. We review hook, pacing, audio and the placement of the disclosure before anything reaches you.

Approval and delivery

You get the cut for approval. Revisions return inside the contracted revision window, capped at the number agreed in writing. The content goes live inside the agreed posting window.

Reporting

Reach, engagement quality, saves and shares for every deliverable, plus link or UTM traffic wherever the campaign is set up to track it, in one place.

Who does what

What we handle, and what stays with you.

SwayHouse handles

Writing or reviewing the brief before anything is produced
Creator shortlist with the reasoning behind each name
Rate and terms negotiation on your behalf
Contracting: usage rights, whitelisting, exclusivity, revisions, disclosure
Pre-post review of hook, pacing, audio and disclosure placement
Chasing the deliverable and holding the posting window
Post-campaign reporting in one place

You handle

The product, and getting it to the creator in time
Claim substantiation for anything the deliverable will assert
One consolidated round of approval feedback, not several conflicting ones
Legal sign-off on your side, inside the agreed window
Tracking links or UTMs if you want attributable traffic
Media budget, if the campaign includes paid amplification

Compliance

The pharmaceutical exclusion, stated up front

We take no pharmaceutical brand outreach on behalf of Dr. Benur. This is the SwayHouse compliance position under the National Medical Commission professional conduct rules that govern registered medical practitioners in India. It is a hard constraint, not a negotiating position, and we state it before outreach begins.

No pharmaceutical endorsement, at any budget

If your product is a pharmaceutical preparation, SwayHouse will not conduct outreach to Dr. Benur. Health technology, devices, diagnostics, wellness and education briefs can be considered subject to creator fit, substantiation and the applicable professional conduct requirements.

Editorial independence is contractual, not cultural

Every healthcare collaboration is written so the creator retains final say over clinical framing. A brand can reject content that misrepresents the product. A brand cannot require a clinical claim the creator does not consider supportable. That clause is in the agreement, not a matter of goodwill on the day.

Patient content requires documented consent and clearance

Any content involving identifiable patients, clinical settings or institutional facilities requires documented patient consent and clearance from the institution before a camera is switched on. We will not shoot around this, and a timeline that assumes otherwise is a timeline that will slip.

ASCI disclosure on every deliverable

Every paid deliverable carries a disclosure label conforming to the ASCI influencer advertising guidelines, placed so it is visible without the viewer having to expand a caption. Disclosure is written into the deliverable specification, so it is not something anyone has to remember on the day of posting.

FAQ

Healthcare campaign questions

Do you work with pharmaceutical brands?

No. SwayHouse takes no pharmaceutical brand outreach on behalf of the clinicians on our roster, because National Medical Commission professional conduct rules do not permit a registered medical practitioner to endorse pharmaceutical products. Health technology, medical devices, diagnostics, preventive health, wellness and medical education are all categories we do work in.

Who is the healthcare creator on the SwayHouse roster?

Dr. Abhishek J Benur, a practising pulmonologist with an MD from AIIMS Rishikesh and the founder of Parabox AI Solutions. His content covers clinical medicine, healthcare AI and medical education.

Can we approve the script before it is filmed?

Yes. Script approval is a standard stage and for healthcare we build in a claim review before it, where the script is checked against the substantiation you have provided. What you cannot do is require a clinical claim the creator does not consider supportable, because editorial independence over clinical framing is written into every healthcare agreement.

What are the disclosure requirements for healthcare influencer content in India?

Paid promotional content must carry a clear disclosure label under the ASCI influencer advertising guidelines, prominent enough that a viewer sees it without expanding a caption. We write the disclosure into the deliverable specification so it is contractual rather than something anyone has to remember. Health related claims additionally have to be substantiable by the advertiser.

Can the creator film inside a hospital or with patients?

Only with documented patient consent and clearance from the institution, obtained before filming. We will not work around either. Plan for that clearance in the timeline rather than assuming it can be obtained in parallel with production.

How much does a healthcare influencer campaign cost in India?

It depends on the creator, the deliverable format and how the content will be used. Organic reach on a single reel and a campaign carrying paid usage rights plus category exclusivity are different products at different prices. SwayHouse prepares a written scope and quote after reviewing the brief, with every permission and deliverable itemised.

Where is SwayHouse based?

Sector 18, Noida, Uttar Pradesh, in Delhi NCR. We run campaigns across India, and the office is registered under Udyam UDYAM-UP-28-0229065.

Written for the person running the budget.

What should a brand get in writing before a creator campaign

The clauses a brand should have in writing before a creator campaign: usage rights, exclusivity, whitelisting, approval rounds, payment terms and disclosure obligations.

Read

What are a brand's obligations under the ASCI influencer guidelines

Brand-side compliance obligations under the ASCI influencer advertising guidelines in India: disclosure, claim substantiation, and what non-compliance actually costs.

Read

Other verticals

Technology Gaming Fitness Contact

Healthcare enquiries

Brief us on a healthcare campaign

Send the brief, or just the category and the timeline. If our roster is not the right fit we will say so rather than sell you a campaign that will not work.

WhatsApp +91 98218 19622 Call +91 98218 19622 collab@swayhouse.in

WhatsApp and phone: +91 98218 19622
Brand enquiries: collab@swayhouse.in
General enquiries: hello@swayhouse.in
Office: Sector 18, Noida, Delhi NCR

UDYAM-UP-28-0229065 · Campaigns run across India

Team SwayHouse