SwayHouse is a technology influencer marketing agency based in Sector 18, Noida, Delhi NCR, working with consumer electronics, smartphone, AI tool and SaaS briefs across India. Hindi-language fit can give brands a route into audiences beyond an English-only plan. Selection is private and positioning is based on recent median reel performance and reach ceiling rather than treating follower count as a forecast.
Who this is for
This page is for teams that need consumer technology explained in Hindi and want creator selection grounded in recent performance rather than a visible follower total.
You have a launch window measured in days and a category where the buying decision happens after watching somebody hold the product. English-language coverage reaches the reviewer audience. Hindi-language coverage reaches the buyer.
Your product needs demonstrating rather than describing, and the demonstration has to be in the language the user thinks in. A feature list in a caption does not convert. Somebody using the tool on camera and reacting honestly does.
Tier two and tier three demand is not reached by the same creators who reach Bandra and Indiranagar. If your plan reads the same for both, it is a plan for one of them.
You have paid for reach that did not arrive, because the rate was set against a follower number and the content underperformed the account average. We would rather show you the median and let you price against that.
Private selection
SwayHouse keeps names, handles and individual performance records private. For a qualified technology brief, the brand receives the evidence needed to judge language, audience and recent delivery fit after the proposed introduction has been approved.
Matched to the market being bought
Language is treated as a media decision, not a translation task. We assess whether the audience and delivery style match the market the brand wants to reach before any individual introduction is proposed.
Median first, ceiling second
The planning case is built on the middle of recent performance, supported by the account reach ceiling and the quality of audience response. A visible follower total is not used as a forecast.
Format matched to the product
Smartphones, electronics, AI tools and SaaS need to be shown in use. We assess whether the format can carry the product truthfully and whether the production process can meet the launch window before making a private introduction.
How a campaign runs
You send the product, the launch window, the audience and what you are measuring. For technology we also ask whether you need the device seeded, and when, because the shoot cannot start before the unit lands.
We come back with the median reel performance and the reach ceiling alongside the name, plus the reasoning for the fit. If the audience does not overlap with the one you are buying, we tell you rather than sell you the name anyway.
Deliverables, posting window, usage rights, whitelisting, exclusivity, revision count and disclosure obligations agreed in writing before anything is produced.
The unit reaches the creator with enough runway to actually use it. Technology content that was filmed by somebody who unboxed the product that morning reads exactly like what it is.
The creator shoots to the agreed brief. We review hook, pacing, audio and disclosure placement before the cut reaches you.
You approve the cut. Revisions return inside the contracted revision window, capped at the agreed number, and the content goes live inside the written posting window.
Reach, engagement quality, saves and shares per deliverable, against the median we quoted you, plus link or UTM traffic wherever tracking is set up.
Who does what
Compliance
Follower count is the least useful number in a technology media plan. It tells you how many people once tapped follow, not how many will see the deliverable you are paying for. We position creators on median reel performance and the reach ceiling the account has actually achieved, so what you are buying is a distribution rather than a headline.
Anyone can show you their best performing post. The median is the number that predicts what your deliverable will do, and it is the number we put in front of you. If the median does not support your target, we will say so before you commit budget rather than explain it afterwards.
The ceiling tells you what is possible when a piece of content works. The median tells you what to plan for. Quoting only one of them is how media plans end up promising outcomes they cannot deliver, so we give you both.
Every paid deliverable carries a disclosure label conforming to the ASCI influencer advertising guidelines, placed so it is visible without the viewer expanding a caption. It is written into the deliverable specification rather than left to be remembered on the day.
Organic posting, paid usage of the asset in your own ads, and whitelisting the creator handle to run ads from their account are three different things at three different prices. We quote them separately so you buy the ones you need and are not charged for the ones you do not.
FAQ
No. Names, handles, follower totals and individual performance records are kept confidential. For qualified briefs, relevant language, audience and recent performance evidence is shared privately after consent for the introduction is confirmed.
An English-only creator plan does not cover every Indian technology buyer. Hindi-language content gives a brand a distinct route to people who prefer product explanations, comparisons and setup guidance in Hindi, including audiences outside the largest metros.
No. We position and price against median reel performance and the reach ceiling the account has actually achieved. Follower count tells you how many people once tapped follow, not how many will see the deliverable you are paying for.
Yes, and it is quoted as a separate line item from organic posting and from usage rights on the asset. Those are three different permissions and bundling them into one number is how brands end up paying for rights they never use, or discovering they never bought the one they needed.
The constraint is usually seeding rather than production. Once the unit is with the creator, allow time for the shoot, one approval round and the contracted revision window, then the agreed posting slot. We give you a real date at contracting rather than an optimistic one.
It depends on the creator, the format and how the content will be used. SwayHouse prepares a written quote after reviewing the brief, with the organic deliverable, usage rights, whitelisting, exclusivity and revision allowance shown separately.
Further reading
Other verticals
Technology enquiries
Tell us the objective, audience and timing. A starting point is enough; the form helps us understand what you are exploring.
